Copywrite? Don’t Copywrite?

This will sound similar to the words of Master Oo-Gui from the Kungfu Panda. One of his many famous statements: “Quit? Don’t quit?”, “Noodles? Don’t noodles?” So do we “Copywrite? Don’t copywrite?”

Of course it is definitely cheaper not to copywrite your piece of advert, that is, to only directly translate the source copy into the targeted language, without any thoughts of whether the copy would attract anyone to read it.

There has been more and more needs to produce good copies, since there is an ever increasing amount of lines of products and services, and who is to say which one of them is better than another? There are different kinds of consumers. Some are loyal, whereby they stick to one product to the end of their lives. Others, are simply product-hoppers. So it is very important to even let these people take a quick glance at your poster or flyers! So first impression counts a lot.

It is therefore not easy to capture the attention of your audience, given that there are so many advertisements out there aiming to do the same thing. As a copywriter, it not only takes a creative mind to come up with a good copy, he must also understand the needs of the consumers. Consumers needs can be created or they can be already present. For a copy to attract, it must address the needs and create an everlasting impression. It must be able to jump out from the 2D poster or billboard or TV screen and scream at the audience to “BUY ME!”

You don’t have to be a total language expert. But you need to be a whiz with wordz.